Smirnoff Red Label 3l XXL

Smirnoff Vodka

The Smirnoff filtration process is unparalleled. Our blended spirit is charcoal filtered for up to eight full hours, using seven tons of hardwood charcoal to absorb impurities. Once charcoal filtered, the Smirnoff is still too strong to drink. More demineralised water is added to reduce the vodka to bottling strength. Samples from each tank are scrupulously analysed for quality and consistency. After passing through one more filter, the vodka is bottled and ready for your favourite cocktail or mixer.

The history behind Smirnoff

1860's Poitr Arsenyevitch Smirnov founded his vodka distillery in Moscow, Trading House of PA Smirnov.

1870's Andrew Albanov, a chemist, discovered the absorption qualities of charcoal. Smirnov became the first to use charcoal for vodka filtration and introduced continuous distillation for consistent product quality.

1900's After the 1917 Russian Revolution, the Bolsheviks confiscated all private industry in Moscow and converted the Smirnov distillery into a state garage.

1920's Fleeing Russia for his life, Vladimir, one of Smirnov’s sons, ended up in Paris. He adopted the French version of the family name, Smirnoff. Vladimir met Rudolf Kunett, a native Russian who worked in the U.S., and together they decided to find out if Smirnoff would appeal to the U.S market.

1930's Production begins in the U.S, but Vodka is little known to the American consumer.

1940's-1960's With the introduction of vodka cocktails the brand grows in the US and internationally.

2003/4 Smirnoff brand relaunched.

Interesting facts

• The charcoal used to filter Smirnoff is specially selected to ensure a crisp, clean taste. It is sourced from sustainable hardwood trees.
• The Moscow Mule, a mixture of Smirnoff, Ginger Beer and lime, was invented the 1940s at the Cock N’Bull Restaurant in Hollywood, California.
• James Bond immortalised the Vodkatini through his preferred preparation of the drink, ‘shaken, not stirred’ in the 1962 film ‘Dr.No’.
• Smirnoff vodka was named Gold Medal winner at the San Francisco World Spirits Competition 2003.
• The Smirnoff brand is sold in 130 countries on six continents.