That first sip is always a strange surprise: this drink is so different from most sodas. It is more bitter than a Moxie, but similar in attitude.

Its not too carbonated, but the bitter herbal medicinal flavor is refreshing and stimulating all by itself. Keep sipping it and the bitter taste grows on you. Its a powerful flavor, it lingers on the tongue like a sharp radish or bitter lettuce long after you've swallowed. But too soon the bottle is gone. By the end it seems like the best flavor that ever existed. Its that same flavor in a pungent grapefruit juice that just makes you crave more immediately after you've finished a glass. I want another!