Champagne

Champagne is a sparkling wine produced by inducing the in-bottle secondary fermentation of wine to effect carbonation. It is produced exclusively within the Champagne region of France, from which it takes its name. While the term "champagne" is used by some makers of sparkling wine in other parts of the world, numerous countries limit the use of the term to only those wines that come from the Champagne appellation. In Europe, this principle is enshrined in the European Union by Protected Designation of Origin (PDO) status. Other countries, such as the United States, have recognized the exclusive nature of this name, yet maintain a legal structure that allows longtime domestic producers of sparkling wine to continue to use the term "Champagne" under specific circumstances.

History of Champagne

Wines from the Champagne region were known before medieval times. Churches owned vineyards and monks produced wine for use in the sacrament of Eucharist. French kings were traditionally anointed in Reims and champagne wine was served as part of coronation festivities. Kings appreciated the still, light, and crisp wine, and offered it as an homage to other monarchs in Europe. In the 17th century, still wines of Champagne were the wines for celebration in European countries. The English were the biggest consumers of Champagne wines.

The first commercial sparkling wine was produced in the Limoux area of Languedoc about 1535. Around 1700, sparkling Champagne, as we know it today, was born. English scientist and physician Christopher Merret documented a second fermentation by the addition of sugar at least 30 years before the work of Dom Perignon who, contrary to legend and popular belief, did not invent sparkling wine. Merrett presented the Royal Society with a paper in which he detailed what is now called méthode champenoise in 1662. Although the French monk Dom Perignon did not invent champagne, it is true he developed many advances in the production of this beverage, including holding the cork in place with a wire collar to withstand the fermentation pressure. It is believed champagne was created accidentally, yet others believe that the first champagne was made with rhubarb but was changed because of the high cost.

Champagne first gained world renown because of its association with the anointment of French kings. Royalty from throughout Europe spread the message of the unique sparkling wine from Champagne and its association with luxury and power. The leading manufacturers devoted considerable energy to creating a history and identity for their wine, associating it and themselves with nobility and royalty. Through advertising and packaging they sought to associate champagne with high luxury, festivities and rites of passage. Their efforts coincided with an emerging middle class that was looking for ways to spend its money on symbols of upward mobility.

In 1866 the famous entertainer and star of his day, George Leybourne, began a career of making celebrity endorsements for Champagne. The Champagne maker Moët commissioned him to write and perform songs extolling the virtues of Champagne, especially as a reflection of taste, affluence, and the good life. He also agreed to drink nothing but Champagne in public. Leybourne was seen as highly sophisticated and his image and efforts did much to establish Champagne as an important element in enhancing social status. It was a marketing triumph, the results of which endure to this day.

In the 1800s Champagne was noticeably sweeter than modern Champagne is today, with the Russians preferring Champagne as sweet as 300 grams per litre. The trend towards drier Champagne began when Perrier-Jouët decided not to sweeten his 1846 vintage prior to exporting it to London. The designation Brut Champagne, the modern Champagne, was created for the British in 1876.

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