Alizé
Alizé Liqueurs
Alizé was first created when Marie-Claude and Jean-Paul Lafragette combined the Lafragette family's exotic jams and juices with Marie Claude's family cognac. In 1984, Jean-Paul was introduced to the Kobrand Corporation at the Wine and Spirits Wholesalers Association Convention in New Orleans. Kobrand Corporation and L. & L., the company they created together to produce and distribute Alizé, are sole shareholders of the product, including the source of cognac that is part of its blend. Meaning "a gentle trade wind" in French, considerable market research preceded development of the Alizé name and concept of the original packaging. Refinement of the product itself, in collaboration with the cognac-based producer, was carried out over a period of two years before the launch of Alizé Gold Passion in the United States market in 1986.
In the mid to late 1990's, Alizé received significant exposure thanks to a strong presence in song lyrics and music videos. Alizé Red Passion was launched in 1998 upon the heels of this success. In 2002, Alizé launched Wild Passion, choosing supermodel Veronica Webb to star in a new ad campaign to further brand awareness. Alizé launched Bleu in 2004, and in 2006 continued its multifaceted marketing partnership with the music industry by signing "Queen of All Media" Wendy Williams to a year-long endorsement. 2007 marks the introduction of Alizé Rose supported by a series of invitation-only signature events to be held in key markets throughout the nation.
Today, Alizé is the spirit of choice for the contemporary and sophisticated consumer.
